Pioneering work for Sensirion recruiting
20th September 2023 | 2 min. read | Scott Lloyd
Employer branding, as we understand it at Crafft, has a strategic and creative component as well as a very technical one. It is often about implementing good concepts in such a way that future employees have as seamless an experience as possible in the digital application process.
In the 4-day EB-Designsprint, a workshop offering aimed at HR managers and HR marketers, we always allow sufficient time for technological issues. The holistic approach allows us to talk about technical feasibility as early as the strategy stage. By taking the technical aspects into account when creating the sprint prototypes, we can avoid any negative surprises during implementation.
One of our reference projects is the technical optimization of the recruitment process for Sensirion with the aim of increasing the visibility of vacancies: For search engine optimization (SEO) reasons, Sensirion wanted to integrate the extensive job description content into its own platform without having to load the external content onto its own pages via iFrame or open a new tab. Together with Sensirion's HR and marketing team and the HR software companies Umantis and Prospective, we developed an employer branding platform that now makes exactly that possible.
Employer branding requires technical expertise
The job offers and their job details are obtained from Prospective, stored locally and updated continuously. Thanks to the local storage, the job advertisements can be loaded and displayed directly from the sensirion.com domain. This makes them easier to find and strengthens Sensirion's employer branding.
Some challenges had to be solved step by step in an agile way of working: Concerns regarding analytical data and linguistic localization had to be taken into account, while at the same time a solution was needed that would meet Sensirion's content and visual requirements as well as the technical conditions. With our innovative, technological HR solution, Sensirion is setting new standards in recruitment and optimizing talent acquisition in a highly competitive market.
Design sprint: new user journeys outlined
As part of the EB design sprint with Sensirion, user journey prototypes were created that completely turned the Career Center on its head. New paths were taken in terms of both content and design. At the end of the sprint, it was clear that we would go into implementation together and rebuild the Career Center from a technical, content and UX perspective.