The international trading, services and manufacturing company BIBUS wants to push ahead with its digitalisation strategy. The ambitions are high and range from digital branding and the development of a content hub to a product catalogue that can be adapted for around 40 subsidiaries and has a seamless interface to the country e-shops.
BIBUS, the internationally active family business from Fehraltorf, is growing rapidly: new subsidiaries are being created and internal services such as content marketing, branding guidelines and a common technical basis (CMS, e-commerce platform) are necessary for scaling. Together with CRAFFT, the BIBUS transformation team developed the agile battle plan, from the impact map to the roadmap to the release plan.
The anchor point of the internal and external transformation is the brand. A ONE BIBUS strategy is defined with the management with the aim of standardisation. This applies internally and addresses digital processes and the company culture. This applies externally and is intended to strengthen the company in a highly competitive environment. BIBUS becomes a standalone brand and is therefore more recognisable.