How to simplify work processes in B2B with digital services

Brand design, user ex­per­i­ence design and a dash of hu­mor form the raw ma­ter­i­als of the app Crafft cre­ated for con­struc­tion com­pany Con­struct Ltd.

An in­tu­it­ive, hands-on user ex­per­i­ence, de­signed to ease real time pro­ject man­age­ment.

How to de­vel­op a plat­form that brings clearly re­cog­nis­able ad­ded value to all pro­fes­sion­als work­ing to­geth­er on a con­struc­tion site? For the ar­chi­tect, the civil en­gin­eer, con­crete work­er, brick­lay­er, every­one ima­gin­able on site.  A plat­form that not only meets the re­quire­ments on-site on any device in any weath­er, but also at any time – real time. The cli­ent entered new ter­rit­ory with the app. Pro­ject man­age­ment had only been di­git­ized in rudi­ment­ary forms up un­til this point.

The dif­fer­ent re­quire­ments and wishes of the vari­ous oc­cu­pa­tion­al groups were iden­ti­fied and care­fully ad­dressed with­in the visu­al lan­guage. The res­ult was an easy ac­cept­ance and quick user ad­op­tion. Plans could eas­ily be called-up, agenda’s and weath­er checked at a glance for the on­com­ing days. Dif­fer­ent levels of com­plex­ity, de­pend­ent on screen size could be shown ac­cord­ing to plan­ning and tasks at hand, and you could even book in a beer with the team.