Switzerland's most innovative brand - constantly evolving for 20 years

ETH Zurich is our old­est cus­tom­er. The graph­ics agency from which Crafft emerged was already sup­ply­ing ETH with design work. That was in the mid-90s. Prin­ted an­nu­al re­ports, ex­hib­i­tion stands and im­age bro­chures were the spe­cif­ic or­ders back then. The me­dia and chan­nels have changed, but the fas­cin­a­tion of the vari­ous fields of re­search has re­mained. And so has the task: to com­mu­nic­ate and visu­al­ize com­plex is­sues as simply as pos­sible.

Build­ing on the brand strategy, we have defined mar­ket­ing and com­mu­nic­a­tion meas­ures over the past 20 years. When design­ing the ana­log and di­git­al formats, we were guided by the brand­ing prin­ciples of 'pure, simple and power­ful'. The visu­al concept builds bridges between re­volu­tion­ary ideas and their spir­itu­al par­ents, while the con­tent guidelines are geared to­wards reach­ing a glob­al audi­en­ce.

• Art Di­rec­ti­on
• De­sign
• Pro­duk­ti­ons­ab­wick­lung
• Ac­ces­si­bi­li­ty