Complex, reduced, funny: infographics are always an added value in communication

The Bul­let­in, the old­est bank­ing magazine in the world, had many de­fin­ing style fea­tures. One of them was the double-page in­fo­graph­ics that were in­cluded in every is­sue.

In the private cli­ent seg­ment, Cred­it Suisse fo­cused on re­pu­ta­tion man­age­ment with the Bul­let­in: the ap­prox­im­ately 80-page magazine was ded­ic­ated to eco­nom­ic­ally and so­cio-polit­ic­ally rel­ev­ant top­ics and pre­pared them monothem­at­ic­ally - in four is­sues per year. These were de­ve­loped to­geth­er with the ed­it­or­i­al team of Am­mann, Brun­ner and Krobath (ABK).

"The visu­al iden­tity of the Bul­let­in is char­ac­ter­ised by three fea­tures: A design that puts the text in the centre. In­fo­graph­ics that are en­ter­tain­ing and in­form­at­ive, and an ex­clus­ive, high-qual­ity im­agery that gives the magazine glam­our and an in­ter­na­tion­al touch" ex­plains Mi­chael Rütti, Cre­at­ive Dir­ect­or and Part­ner. The bul­let­in is con­ceived and real­ised in co­op­er­a­tion with the pic­ture ed­it­or­i­al de­part­ment of Stu­dio An­dreas Wellnitz, Ber­lin.

Crafft x Cre­dit Suis­se

•  Art Di­rec­ti­on

•  In­fo­graph­ic-De­sign
   

Credit Suisse Bulletin