QUO realises groundbreaking products and processes for its customers, from needs assessment to market maturity.
Crafft was commissioned to develop a repositioning for the brand. The aim was to create a differentiating brand presence - both visually and in terms of content. From the beginning, the holistic brand experience at all contact points was the focus of the work.
Repositioning
Naming
Brand Creation
UX/UI Design
Programming
Implementation Brand Strategy